A licensed non-profit civil association · Licensed since March 2025

Ruwaad Association for Community Initiatives and Activities

Ruwaad Association for Community Initiatives and Activities was established in Al-Madinah Al-Munawwarah in 2025 to serve as a bridge between the government sector, the private sector and the community, through the design and delivery of distinctive programmes, initiatives and events that generate a tangible positive impact, in accordance with the regulations of the National Center for Non-Profit Sector Development.

Officially licensed by the competent authorities
Institutional governance and a high standard of disclosure and transparency
Effective strategic partnerships with the government and private sectors

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Vision

Leadership in developing the exhibitions, conferences and events industry.

Our purpose

Mission

To deliver sustainable, high-quality community events, in cooperation and integration with our partners in success, so as to achieve the objectives of the Association.

Our Values

Our Core Values

The core values to which we adhere at Ruwaad Association for Community Initiatives and Activities are the essence of our work and the foundation of our success.

01

Initiative

Anticipating opportunities and working effectively to devise solutions that meet the needs of the sector.
02

Mastery

Delivering events and activities to the highest and most current standards of quality and professionalism.
03

Responsibility

A commitment to serving the community and to bearing responsibility towards sustainable development.
04

Motivation

Encouraging individuals and the community to engage with the sector and to realise their latent potential.
05

Excellence

Striving for creativity and distinction in developing the sector and achieving the best outcomes.

Our Objectives

Ruwaad Association for Community Initiatives and Activities pursues a set of objectives that contribute to developing the sector and to advancing sustainable development.

Diversifying income sources

to ensure the financial sustainability of the Association.

Strengthening the identity of the Association

and its specialisation in the events industry.

Contributing to the development of

the exhibitions, conferences and community events industry.

Reinforcing national identity

in alignment with Saudi Vision 2030 and in reflection of its objectives.

Contributing to training

and to developing initiatives for leadership cadres in organising the exhibitions and conferences industry.

Maximising effective partnerships

with partners in success in support of the objectives of the Association.

Building the capabilities of those working

at the Association, to ensure the sustainability and advancement of institutional practice.

Contributing to creating

an environment conducive to the growth of the exhibitions and conferences sector and of the companies operating within it.

Supporting all activities

related to organising the exhibitions, conferences and events industry.

Al-Madinah Al-Munawwarah - the city of Tayyibah, which has been and remains a cradle of noble human and Islamic values - has, across the ages, witnessed social gatherings without parallel. Madinah stands as a living example of the spirit of giving and of communal cooperation, its people drawing upon the great values of Islam to develop their society and to support one another.

The identity of the Association for Community Initiatives and Activities is embodied in its vision of achieving sustainable development through initiatives, events and programmes that make a difference in the life of the community. The emblem of the Association draws its inspiration from the Green Dome, the symbol of Al-Madinah Al-Munawwarah, so as to reflect a profound belonging to this blessed place, and to give expression to the mission of the Association in strengthening noble community values and empowering individuals to serve their society.

The Significance of the Association

The significance of the Association for Community Initiatives and Activities arises from its vital role in organising and developing the events and initiatives industry, whereby it contributes to enhancing quality of life through innovative and sustainable solutions. The Association further works to build effective partnerships, to qualify professional cadres, and to provide an environment supportive of creativity and excellence - thereby contributing to sustainable community development and to establishing a culture of organised institutional practice.