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Field studies that steer the association's decisions
We look into the detail, read the indicators and map the opportunities - giving the sector reliable knowledge that makes for smarter decisions.
- 8 Completed studies
- 360° Integrated analysis methodology
- 6 Sectors covered
By the numbers
Events sector indicators in Madinah
- 14.1 million Visitors to Madinah (2023)
- SAR 49.7 billion Visitor spending
- 49 Exhibitions growth index in Madinah
- 55 Economic impact index of events
Library
Studies & Reports
Sector studies and reports
Findings from the principal sector studies and reports the association has produced or adopted.
- Resource Recycling Study
- Regulatory Sector Development Plan
- Community Initiatives Needs Study
- Event Financing Study
Official sector reports
We gather the data, analyse the indicators, and turn the findings into practical insight and recommendations that help organisations and decision-makers build a more influential future.
- Annual Report on the Events Industry 2025
- Community Initiatives Needs Study
- Sector Performance Indicators Report
Scope of work
Research areas
Community Initiatives
Needs and impact assessment studies
Exhibitions & Events
Feasibility and organisation studies
Conferences
Content and participation studies
Governance & Transparency
Compliance studies
Community Partnerships
Empowerment and integration studies
Resources & Funding
Financial sustainability studies